The Seven Principles for Making Marriage Work

If you’ve ever wondered why some couples stay deeply connected while others slowly drift apart, The Seven Principles for Making Marriage Work by John Gottman gives surprisingly simple answers. In this guide, we (Mahsa & Amir) break down those principles in a real-life, no-nonsense way—and show how modern couples can actually use them, not just read about them.
The Seven Principles for Making Marriage Work

Let’s be honest—most relationships don’t fall apart overnight. It’s not one big fight, one betrayal, or one mistake. It’s the little things… the silence after a long day, the ignored message, the feeling that “they just don’t get me anymore.”

That’s exactly why The Seven Principles for Making Marriage Work became one of the most trusted relationship books ever written. It’s not about fairy-tale love. It’s about real connection, real habits, and real emotional intelligence.

We’ve seen this ourselves—both in our own relationship and through the couples on zojgram. When couples stop talking about their desires, fantasies, and expectations, they don’t just lose intimacy… they slowly lose each other.

So if you’re here, you’re probably looking for something deeper than just “relationship advice.” You want something that actually works.

Let’s get into it 👇


1. Build Love Maps (Know Your Partner’s Inner World)

The Seven Principles for Making Marriage Work

This is where everything starts.

A “Love Map” is basically how well you know your partner—not just their favorite food, but their fears, dreams, stress triggers, even their hidden desires.

We’ve met couples who’ve been married for 10 years but don’t know what actually excites their partner anymore. That’s not time—it’s disconnection.

Real-life example:
One couple we talked to on zojgram thought their relationship was “fine.” But when they started asking simple questions like:

  • “What turns you on mentally these days?”
  • “What do you miss from our early days?”

Everything changed. They realized they had both evolved—but never updated their understanding of each other.

👉 Knowing your partner deeply isn’t optional anymore. It’s the foundation.


2. Nurture Fondness and Admiration

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Attraction doesn’t disappear magically—it fades when it’s not fed.

This principle is about keeping respect and appreciation alive. Not in a cheesy way, but in a real, daily way.

Here’s the truth:
If you stop seeing what’s special about your partner, someone else eventually will.

We’ve seen this pattern over and over. Couples who stop expressing admiration often end up in one of three places:

  • emotional distance
  • quiet resentment
  • or secret connections outside the relationship

And this is where we always say something important:

👉 If you can’t express your needs and attractions openly, they don’t disappear—they go underground.

That’s why spaces like zojgram exist. Not to “replace” relationships—but to help couples explore and express without shame.


3. Turn Toward Each Other Instead of Away

The Seven Principles for Making Marriage Work

This one is deceptively simple—and incredibly powerful.

Every day, your partner makes small “bids” for attention:

  • “Look at this…”
  • “Guess what happened today…”
  • “Come sit with me…”

You either turn toward… or away.

And here’s what most people don’t realize:

💥 Relationships don’t break because of big moments—they break because of thousands of ignored small ones.

Example:
A woman once told us, “He never cheated, never hurt me… he just stopped choosing me in the little moments.”

That’s the silent killer.


4. Let Your Partner Influence You

The Seven Principles for Making Marriage Work

This is where ego quietly destroys connection.

Healthy relationships aren’t about control—they’re about flexibility.

If one person always has to win, the relationship loses.

We’ve seen couples transform just by shifting one thing:
👉 instead of saying “I know what’s best,” they ask “What feels right for you?”

And here’s something deeper…

In modern relationships, especially for Gen Z and open-minded couples, influence goes beyond daily decisions—it includes desires, boundaries, and even how you define commitment.

That’s why many couples today are redefining relationship structures together—openly, honestly, without hiding.

Sometimes “letting your partner influence you” goes far beyond everyday choices—it can open the door to playful, slightly bold conversations you might have avoided before. We’ve seen couples who, instead of shutting these ideas down, get curious together… like exploring a mix of Friendship with Benefits and a shared threesome dynamic. For example, a couple might mutually agree to connect with a third person, offering emotional or even financial support while keeping things light, fun, and clearly defined—something that blends companionship, attraction, and a bit of adventurous energy all at once. The key isn’t the scenario itself; it’s the openness. When both of you feel safe enough to say “what if…?”, that’s where real connection—and excitement—starts to grow.


5. Solve Solvable Problems

The Seven Principles for Making Marriage Work
Not every problem is deep. Some are just… practical.
  • Who does what at home
  • How often you spend time together
  • Financial habits
  • Sexual frequency
  • Diverse sexual experiences with other sexual partners

These things don’t need drama—they need structure.

But here’s the catch:

Most couples fight about how they talk, not what they talk about.

When communication becomes aggressive, even small issues feel big.

Simple shift:
Instead of saying “You never…”
Try “I feel…”

It sounds basic—but it changes everything.


6. Overcome Gridlock

The Seven Principles for Making Marriage Work

Some conflicts don’t go away.

They come back again and again… different day, same argument.

That’s called gridlock.

And usually, underneath it is something deeper:

  • a dream
  • a need
  • a suppressed desire (polyamory, threesome & etc.)

This is where many couples silently break.

Because instead of exploring those deeper layers, they avoid them.

And let’s be real for a second:

A lot of these “unsolved conflicts” are actually about intimacy and unmet fantasies.

We’ve seen couples who completely changed their relationship just by finally saying:
👉 “This is what I’ve always wanted but never said.”

That moment? It’s powerful.


7. Create Shared Meaning

The Seven Principles for Making Marriage Work
This is the big one.

Why are you together?

Not just love—but meaning.

  • Do you share values?
  • Do you build something together?
  • Do you explore life—or just survive it?

The strongest couples we’ve seen don’t just “stay loyal”—they evolve together.

They create their own rules.

Their own rhythm.

Their own version of what a relationship should look like.

And honestly?

That’s exactly what we built zojgram for.

A space where couples don’t have to pretend… where they can explore, connect, and redefine what works for them—together.


Download The Seven Principles for Making Marriage Work (PDF)

If you want to go deeper, reading the full book is absolutely worth it.

👉 You can access the PDF version here:


Final Thoughts (From Us to You)

Here’s the truth no one tells you:

A relationship doesn’t fail because of lack of love.
It fails because of lack of honesty, curiosity, and courage.

The couples who thrive today aren’t the ones who follow old rules blindly.

They’re the ones who:

  • talk openly about everything (yes, everything)
  • explore their desires without shame
  • create their own definition of connection

If you don’t do that, life will force it later—through distance, frustration, or betrayal.

But if you choose it now?

You don’t just save your relationship… you transform it.

And sometimes, that transformation means going beyond traditional limits—into a space where trust is stronger, communication is deeper, and experiences are richer.

That’s not the end of love.
That’s the evolution of it.

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